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Marketing

Affiliate Marketing
Affiliate programs are initiatives were participating sites are financially compensated for the amount of traffic, leads or sales it drives to a web site. A huge network of affiliates paid for performance represents a highly cost-effective marketing tool. By developing an affiliate program, InDevor Consulting is able to dramatically extend a company's brand reach and - because the increased traffic is better targeted - convert more of that traffic to sales. The latest tools can utilize advertising space to provide interactive multimedia content to affiliates.

InDevor Consulting has extensive experience in designing and implementing the necessary technology to set up the appropriate affiliate infrastructure, recruit high performing affiliates and also provides ongoing management and optimization of these programs.


Internet Public Relations
InDevor Consulting provides Internet public relations services that reach out to synergistic sites, online communities and niche publications to promote online and identify press mention, inbound links and advertisement opportunities.

  Affinity Linking
A web site's popularity and ranking on certain search engines like Google are based on the number of inbound links from other web sites. These links indicate the overall awareness of your site in the online world and also serve as multiple gateways to your website. Cultivating these relationships and obtaining links requires research and communication into a specific online space.
   
  Banner Ads
Strategic placement of Banner ads is also an effective way to reach out to a target audience. However, the shear quantity of web sites that offer advertisement space makes selecting the appropriate opportunities a difficult task. InDevor Consulting does the necessary research and makes educated recommendations on banner placements that will provide the greatest response.
   
  Online Press Mention
Newsletters are email publications containing news and information, which address specific concerns and are sent out to users who have typically "opted-in" for this service. Opt-In Newsletters provide a trusted source of information to its subscriber base. Tapping into this audience by obtaining mention in these online publications is an effective way to increase your brand recognition while establishing credibility and authority.