Marketing

HOW INTERNET CONSUMERS FIND WEB SITES:

* Source: Forrester Research Inc.

A cutting edge web site does not guarantee traffic, however implementing a carefully planned marketing strategy utilizing some of the online marketing services offered by InDevor Consulting is the most effective way to enhance awareness and increase your customer base.

· Search Engine Optimization
· Email Marketing
· Viral Marketing
· Affiliate Marketing
· Internet Public Relations

Search Engine Optimization
Search Engines are the #1 method by which customers find your site.

Being listed on the major search engines is extremely important for companies that want to connect with a specific target audience. InDevor Consulting offers more than just submission to the search engines. We analyze the code in your pages and make recommendations to increase the chances of top placements in search queries. We revisit the constantly changing algorithms of each search engine and make recommendations on how to stay at the top of the list.

E-mail marketing
A targeted HTML-enhanced e-mail is less expensive than the price of a postage stamp, yet can yield results many times greater than any offline direct mail. Effective use of e-mail marketing provides a cheap and easy way to communicate with clients through surveys, newsletters, announcements and follow-ups. By utilizing the best of Internet interactivity and traditional relationship building InDevor Consulting can develop and implement a highly cost effective email campaign.

Viral Marketing
Our experience with online communities gives us the insight to communicate with potential and existing customers. We deliver personalized written communications about our clients to a database of newsgroups, opinion leaders, discussion boards and forums. The resulting buzz and excitement creates an increase in traffic and brand awareness within relevant online communities.

Our integrated services identify, locate, reach, and retain your potential customers in a variety of ways that work - finding them and making sure they can find you. It's how we exceed your expectations for short- and long-term results - and return on investment.